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Month: April 2020

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Marketing Communication

Posted on April 23, 2020 by Neksummi Matthias

Marketing communication can be seen as the methods or ways employed by companies, business owners and organizations to create awareness of their products or services either directly or indirectly with the intention of cajoling them to patronize their brand. It… Continue Reading →

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Relationship Marketing as a Great Booster for Customer Retention

Posted on April 16, 2020 by Neksummi Matthias

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It’s all about developing a long term relationship with customers rather than just encouraging a one-time sale,… Continue Reading →

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