Niche marketing is an advertising strategy that centers on an exceptional target market. As a substitute of marketing to everyone who could benefit from a product or service, this strategy centers solely on one group, a niche market—or demographic… Continue Reading
Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers. While these… Continue Reading
Business-to-business (B2B) marketing is a process that involves selling a certain product manufactured by one company to another. Also, it’s necessary for any company that wants to offer its services to other organizations. Usually, B2B marketing relies on the… Continue Reading
CRM is an acronym for Customer Relationship Management. It’s a system used to form and bring about customer relationships. Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with clients and potential clients. The… Continue Reading
Ecommerce is an abbreviated form of the expression “electronic commerce” which basically refer to any type of exchange of money for goods or services online. Ecommerce is a parasol term that shelters everything there is to do with buying or… Continue Reading
Product management is a structural function that guides every step of a product’s development: from improvement, to positioning and pricing, by focusing on the product and its consumers first and foremost. To build the best possible product, product managers advocate… Continue Reading
Market research is a methodical process of gathering, evaluating and interpreting information. The information could be about a target market, consumers, competitors and the industry as a whole. This is the foundation of any successful company. It can be described… Continue Reading
Product development speak of to the creation of a new product which has some usefulness; or up gradation of the current product; or enhancement of the production progression, technique or system. In simple words, it is all about bringing a… Continue Reading
Philip Kotler explained Marketing Mix as a set of manageable variables that a company can use to encourage the buyer’s response. It is a group of marketing variables that the firm combines and controls, to produce the desired response in… Continue Reading
GrooveDigital GrooveDigital is the mother company of all the GrooveApps. It was announced into the market with the launch of the eCommerce platform and online selling tool termed GrooveKart a straight Shopify competitor. Subsequently being unhappy with some… Continue Reading