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Building Credibility and maintaining it

website credibilityIt is very important to build credibility and trust for your business. It should not end with just building the credibility but, you also need to maintain it. We talked earlier on the importance of credibility. For any successful business venture, credibility is a key ingredient. An ongoing and full-time effort is building and enhancing the credibility of the products and services you offer.

Why not make sure the website you use works as hard as you do to establish credibility? To enhance credibility in the eyes of your potential customers, let’s look at elements that can be built into a well-designed website.

Offer a Guarantee

Nothing beats a solid, believable guarantee for building credibility online. Buying via the internet is still unfamiliar and uncomfortable territory for many people, it may be hard to believe. The business owner, it is now up to you to put their minds at ease. One way to do this would be to offer an unconditional, 100% money back guarantee. By assuming all of the risk, you will earn instant credibility points with most potential customers.

Provide Contact Information

If the potential customer cannot contact you, even the best guarantee won’t help establish credibility. Post accurate contact information on your website and make it easy to find. Do not simply post a link to an email address; provide as many methods of contact as possible. For maximum credibility, post phone number (preferably a toll free number), email address and post the complete mailing address for customers to use if they feel the need to contact you.

Provide a Brief Bio

The most effective tools for building credibility on the internet is familiarity. How do you establish familiarity in an impersonal, faceless medium like the internet? Tell people about yourself. Post a page that provides a thumbnail sketch that describes who you are. Make sure you include personal data as well as professional credentials. Fix your photo on the page so people can put a face with your name. Creating familiarity will impact another level of credibility for you and, by extension, for the product you represent.

In this phrase, we looked at how to build your website and explained many of the elements your website must contain to be effective. We discussed web hosting and domain names and even talked about how to use expiring domain names to get free traffic flowing to your website.  And this is just the starting point! In the next chapter, we’re going to be looking more closely at some of the more successful and popular internet business ideas.

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Neksummi Matthias

I've been marketing on the internet since 2007 and I've classified aspiring internet marketers into three groups. First, people who want to make money without putting in the required effort to learn and the capital to get their business started. Second, people who give up easily when things don't work out the way they anticipated and third, people who have learnt a lot, put in much money, have been persistent, yet things haven't worked for them because they weren't doing things the right way or they were on the wrong platforms. If you're in the first 2 categories, I'm sorry I may not be of much help to you. But if you're in the third category or if you're entirely new to internet marketing and you'd like to learn from someone who's mastered the ropes, I'm willing to pour myself into you. Start your journey to internet marketing success today with my number one recommendation.

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