It is very important to build credibility and trust for your business. It should not end with just building the credibility but, you also need to maintain it. We talked earlier on the importance of credibility. For any successful business venture, credibility is a key ingredient. An ongoing and full-time effort is building and enhancing the credibility of the products and services you offer.
Why not make sure the website you use works as hard as you do to establish credibility? To enhance credibility in the eyes of your potential customers, let’s look at elements that can be built into a well-designed website.
Offer a Guarantee
Nothing beats a solid, believable guarantee for building credibility online. Buying via the internet is still unfamiliar and uncomfortable territory for many people, it may be hard to believe. The business owner, it is now up to you to put their minds at ease. One way to do this would be to offer an unconditional, 100% money back guarantee. By assuming all of the risk, you will earn instant credibility points with most potential customers.
Provide Contact Information
If the potential customer cannot contact you, even the best guarantee won’t help establish credibility. Post accurate contact information on your website and make it easy to find. Do not simply post a link to an email address; provide as many methods of contact as possible. For maximum credibility, post phone number (preferably a toll free number), email address and post the complete mailing address for customers to use if they feel the need to contact you.
Provide a Brief Bio
The most effective tools for building credibility on the internet is familiarity. How do you establish familiarity in an impersonal, faceless medium like the internet? Tell people about yourself. Post a page that provides a thumbnail sketch that describes who you are. Make sure you include personal data as well as professional credentials. Fix your photo on the page so people can put a face with your name. Creating familiarity will impact another level of credibility for you and, by extension, for the product you represent.
In this phrase, we looked at how to build your website and explained many of the elements your website must contain to be effective. We discussed web hosting and domain names and even talked about how to use expiring domain names to get free traffic flowing to your website. And this is just the starting point! In the next chapter, we’re going to be looking more closely at some of the more successful and popular internet business ideas.
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