Make your website lively. It should be interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions or anything they might have in regarding a product. Another key that can build a visitor’s trust and increase your sales is personalization of your website. Personalization technology provides you with the analytic tools to facilitate or make easy cross-selling and up-selling, when the customer is buying online.
Personalization tries to recover to the online business the magic of personalized attention which is one of the main reasons why many people still prefer in-store purchase than that of online business. Personalization can be use to match your customer with the right products through either rules-based or customer analytics-based processing. Hence, as your software stores customer information and preferences, it helps in categorizing them into groups. At the same time, observations over time can suggest products to cross-sell and up-sell. Therefore, when a person buys a subscription to a fitness site, exercise equipment is also offered. Amazon prepare or pioneered personalization on the net – when you purchase a book, it shows you other books in the same genre saying “people who bought this book also bought these”, convincing you to buy more.
A customer review from the personalization consortium found that 56 percent of respondents indicate that they are more likely to purchase from a site that allows personalization, and 63 percent are more likely to register at a site that allows it.
When it comes to graphics, your website has to be aesthetically attractive, it should be inviting with visually appealing organization and attracting images. Fashions change fast on the internet, so-so when you come to choose a designer, make sure you take a good look at their portfolio. You want the user to take a glance at your homepage and understand at that point who you are and what you can do for them.
Your website content should convince visitors that your service is either unique or superior to that of your competitors in terms of quality, and is priced. It should show your clients that you can provide the answer they are seeking. Your product or service will solve their problems, give clarity to their vision, answer a dream, enrich their lives, and/or improve their business that they want and need, you are the dependable expert.
What plays a major role in establishing and growing your customer base is your website copy. Website copy creates the “voice” of a company, just as the look and feel of a site put a “face” on the company and on intangible products and services. The copy plays a key role in closing sales as well as in up-selling and cross-selling products and services, on an ecommerce site. Good website copy encourages return visits and propels both customer acquisition and retention and good website copy also gives pleasure to first-time visitor.
People read a web page differently than they do to a brochure or a newspaper. “Reading” is about moving around and being in control. They hit the back button; they scan, scroll and click. You have just one chance to make a first impression – to quickly carry the benefit of staying on your website. I can’t exaggerate the importance of first impression, which in web-time is measured in milliseconds. The functionality, overall look, message and the layout and the feel of your web page determine who stays – and who clicks away.
Your story should hit the point and be clear. To get the visitor to DO something should be the goal of any web page: to move on to the next level in a purchase sequence or to click for more information about a product organized hypertext links, visitors may not likely complete a transaction – and return to your site again.
When writing for your website, you should always start from your visitor’s perspective. What is your website visitor seeking for? Why is she here? How can you make her visit as often and efficient and positive as possible? Take time to clarify the goal of each of your page before you begin your writing. Identify what may be hindering the buying process, if the page is part of a transaction sequence. Make your instructions as clear and easy as possible.
Your unique selling proposition (USP) is your service’s most powerful benefit that is if you are selling a service on your website, in combination with a strong and unique feature of your business. It answers the most difficult question:
Why should someone do business with you?
You need to tell your customers what service you are selling and elaborate what your service provides. What is the key benefit(s) to your customer? What problem does it solve, what solution does it provide? Compare your service with that of your competitors and list what makes you stand out from the competition? Keep working on this until you can clearly stand out from the field. Instead of your competitor, there must be a convincing reason for doing business with you.
You need to summarize the above into one powerful, tight, motivating phrase that will persuade your customer to go into business with you and to also trade their money for the assistance delivered by your service.
You may find this to be a lot harder than it looks, as you start to work through the above four steps. Don’t give up and don’t blow it off! You must have a USP. Everyone would have a great USP! If it was easy, come up with a sharp USP that sells your service to your customer and one which is tight.
Be keenly aware of the audience for the page, write tight, get right to the point, don’t use a three-syllable word when one or two-syllable word will be fine. Be interesting and use call-to-action language. The page should be clearly organized in such a way that in seconds, visitors can understand and get convinced to purchase your product and be able to anticipate where a hypertext link – or a “continue” button will take them. On an ecommerce site, studies show that “ease of use” is the winning factor.
Potential clients have to be able to trust you, for you to promote your service and expand your customer base using your website. Their confidence in you and also your products has to be boosted. Endorsements on your website from a referral from a strategic partner or from a valued friend or colleague are the types of “leads” that boost your credibility. Before your visitor will be confident enough to contact you or even buy your product, you and your service must be perceived as being trust-worthy.
Show that you can adapt or customize your service to meet their individual needs and also show prospects that you have their best interest at heart. Cements a view that you are an “authority” in your field and foster an ongoing relationship that steadily increases their trust levels.
Keeping abreast of recent developments in your field, is another important aspect of convincing prospective customer. This will keep your website current, razor-sharp and unique. Check on what your competitors are writing about, and watch for new trends. You will be able to grab an angle or niche that hasn’t been well covered yet by your competitors, by keeping your eyes open. Portray this angle or niche on your website.
Lastly, beware of broadening the theme of your site too much. In order to expand your base of merchant partners, try not to dilute your product or service’s targeted niche. Remember, the “meat and potatoes” of your business will come from selling your service.