Having a website places you in control of something that can grow to be better than you had imagined, or languish in irrelevance all dependent on how effectively you are able to get targeted traffic to your website for free.
It is all about traffic – a word that has been used for years describing vehicles on public roads, and so makes much sense when describing internet users. What is important for you to do is to direct traffic to your website, by giving people the reason to visit your website.
No doubt, the more website promotion you do, the better your chance of pulling a lot of traffic would be. By no means though am I saying that more promotions equal more traffic. It would however be truer to say that better promotion leads to more traffic. If you have the reputation of being a spammer, you could end up with some poor stats, you know. It is better to do something well but less frequently than to do it frequently and badly.
The point I’m trying to stress is that it is important to consider the tone of your promotion. Do not be aggressive in advising people to check out your website. If you do, they will be more likely to think “no – I don’t think I will”. Therefore just give them a reason to check out your website and leave the decision up to them. That way, you can get more people to visit your website.
Placing links on irrelevant websites can also put a serious crimp in your website traffic statistic. Your biggest concern should be to get your link seen by people who have a reason to be interested and attracting more traffic will not be a big deal.
Driving Traffic Every Way You Can
There are divergent views over the best way to get targeted traffic to your website for free. Different site owners the world over have their own ways of doing this, everyone giving more attention in their strategies to ways they believe work best.
When trying to create as much traffic as you can, concentrate on a combination of different ways in a way that is convenient for you rather than spending too much time brainstorming about which is the best way.
Your ability to successfully get targeted traffic to your website for free relies on you taking the right steps in your approach. Forum posting, social networking, and various other means of driving traffic are important. You would want to use each medium in such a way that it complements the others. There are indeed real advantages one can derive from using these media far more than just placing links. A presence on online forums or Twitter will open your eyes to other people’s tips and strategies, and will allow you learn things you never realised could help you.
It is also necessary to recognise that simply being on a forum, or having a blog, will not bring visitors to your site.
Likewise, mentioning your website at every opportunity you get will only get people bored. It is essential to use the different media in a way which makes you interesting. Don’t you think it is much better to have people say, “Oh, I see she has posted a thread” than they saying, “Oh my God, has she posted again?”
The First Rule of Traffic directing
Many people are bothered about the fact that they don’t get enough visitors to their websites, but they ignore other important matters. It cannot be emphasized enough that to get people focused on something, you first have to give them something to focus on. In the matters of website popularity, the most important thing to first concentrate on is that there’s a reason for your website to be popular.
You will no doubt get more traffic to your website if you give people reasons to share it with their family and friends. You should make it something people will want to read.
For many people, surfing the internet follows a particular pattern every day. They log on, go through their emails, engage in one or few of their favourite social networking sites and then visit their favourite sites – this for many people are blogs, something posted by a person with a similar interest to them who writes in an interesting and funny way.
In addition to making your website good, there’s more you can do to get your website in the minds of people. But no other thing will guarantee a surge of traffic like writing contents that people are interested in reading. The first rule of website traffic directing therefore is to have a website worth directing traffic to.
Traffic Building 101: Online Forums
Traffic is one of the most necessary matters a website owner needs to think about when it comes to getting the best out of their site. It is very important to have good content, but if no one ever sees it, then it would just be like putting a sign post in the Sahara desert. It would be of no use. Therefore it is very important to attract traffic, and promoting your website on forums is one way of doing that.
It is worth mentioning that promoting your website needs to be done the right way so as to be effective as you would like it to be. This point cannot be stressed enough. It is of no benefit just placing a link in every post. Unless you are able to give it context and show people why they should visit the site, it would be tagged as spam in no time and your post will be deleted and you may be banned from using the forum.
On every forum you join, the first place you should place a link is in your signature. It is important you set up your profile as soon as you sign up and part of the process involves creating a signature for your posts going forward. On most forums, this will appear beneath all posts, and below your very first post on each page of other people’s thread. If your post is interesting and people like it, they’re going to click your link no doubt thus ensuring you get targeted traffic to your website for free.
This entails that you should be contributing meaningfully on forums. Be a good contributor. Demonstrate knowledge and improve people’s perception of you as a poster and a thinker when you are discussing a topic. If there is a good reason to include a link in your post which demonstrates a scenario or supports an argument, then by all means use it.
Traffic Building 101: Social Networking
One of the big movements of the first 10 years of the 21st century was social networking. Before the decade started, it pretty much did not exist in an online sense. But by the end of 2009, most web users in the world (including my humble self) had either a Twitter account, a Facebook profile or a MySpace page – or in many cases, all three. Website owners and internet marketers with foresight very quickly realized these sites’ potentials.
All the websites named above – and many others like instagram, pinterest, etc. cost absolutely nothing to join. In the past, it used to cost a lot of money to have a public presence on the internet or even elsewhere, but now it is possible to put yourself in public view without you parting with any money at all. A very good and perhaps the best example is Twitter. Because of the 140-character limit for messages “tweeted”, it moves fast and as a result, people use it more.
The quickest way to attract people if you want them to visit a website is to put a link in your Twitter messages. But don’t do this every time, or you run the risk of having people running away from you. But in the event that there is a good reason for them to be interested, Twitter is one of the best places for getting your link seen, and clicked, by many people in a short period of time and you know what? They may even retweet it to their followers.
You have a great deal of control with about all social networking sites – therefore you can decide how you are seen, and how others will feel about visiting your website. When it comes to ways to get targeted traffic to your website for free, this is highly beneficial.
Traffic Building 101: Blog Commenting
Have you run a blog yourself for any length of time? You probably have seen some occasional “readers” leave comments that have little or no relevance to the posts. Occasional comments like “Wow! What a great post!”, or “I like this! I’d like you to talk about this subject more often” when they appear without any context, are the kinds of comments you should look out for.
More often than not where you see these kinds of comments, the poster is usually trying to drive traffic to their website. You will most often notice that their names appear as a link on the comment, and when anyone clicks it, they are taken to their website. This no doubt is a simple method of promotion – and most bloggers are pissed with such to the point where they delete all such comments.
I’m not saying in any way that you cannot or should not use blog comments to promote your own site. If you do it correctly, there are some advantages to doing it. First of all, you need to comment in a way that is suitable. Don’t just say “Great post!” This makes you look at best like a sycophant, and at the extreme like someone who hasn’t read the article and simply just wants to see their name on the screen.
Ensure that you are commenting on a blog that has relevance to your chosen topic. This will mean that anyone who clicks through may be someone who has interest in what you have to say. Make sure you read the post before commenting, too. Doing this will ensure that the comment you post has relevance to the blog post and that people who read it will be much more likely to click your link and come through to your website because what you wrote makes sense and they will think “sure this person may have something reasonable on his website, let me go and see.”
Traffic Building 101: Link Exchanges
Having a part to play for anyone who wishes to progress in business is the spirit of reciprocity, and driving traffic to a website can no doubt be aided by this spirit. What is important though is that you do things in the right way.
Building a link exchange is one of the soundest ways to use the reciprocity principle to get targeted traffic to your website for free. It takes a bit of effort and patience, and when anyone tries to force it on another, it does not work for them.
There is the pattern forcing a link exchange usually takes. Let me try to describe it: Having noticed the popularity of a site, one would then link to it from his own site saying, “We’ve placed a link on our website to yours. Could you please take a look at ours and see what you think – we’d be happy if you placed a link to our website from yours.”
No doubt the webmaster of that site will feel pressurised into saying, “if they’ve linked to us and have asked us directly, they might feel disappointed and we will look bad for refusing”.
But if you asked me, I’m in support of the website owner to do just that – refuse. It is their right and on the other hand you would be gaining a bad reputation by pushing them to do something they aren’t willing to do.
Wouldn’t it be better instead to email them and say something along this line? “I read some articles on your website and I was really impressed. I hope you wouldn’t mind if I linked to you from my website.’’ You can then drop a link to your website in the email and allow them make the choice. Doing this is much more nonintrusive and has a much more likelihood of getting other webmasters to link back to you.
The Myth of Link Banking
A lot of people in the early stages of their internet marketing journey hear about the importance of link bank sites to get targeted traffic to your website for free. They ignorantly and dutifully follow this advice with the hope that their website will become a well visited place through that kind of exposure. But that unfortunately isn’t the case. Link banks are just like writing on a random wall your website’s URL.
Link banks are rarely used as a way to find site. Their major use is as a place to dump a link so that the almighty Google notices there is a link there. According to perceived wisdom, the more links there are, and the better your Google rank would be. But this at best is half the story.
If your goal is to have Google notice you, then active links are far more valuable than the quantity of links. There is no much value in a link no one clicks. That surely wouldn’t get you a first page ranking.
Everyone wants his link to be out there on the web, and it is ok to have your link in as many places as possible. But a link without any context that encourages someone to visit it is of no use – it’s a wasted link.
You always have other alternatives where you can place your links. Therefore instead of joining a link site, why not join another forum and place your link in your signature? What about reading someone’s blog and commenting productively? We mentioned all these earlier in this article.
Know Your SEO
In the present day world of the internet, SEO is a much talked about phenomenon. Bloggers and other website owners are increasingly becoming aware of the importance of search engine optimization for their website, and they are starting to use it more often to get targeted traffic to their website for free.
There are many benefits of SEO and these are known to quite a lot of people. A quick search on Google will return millions of results for the term SEO. If what you seek is to get targeted traffic to your website for free, then SEO is indispensable for you. Make it a duty to know as much as you can learn about it.
Getting more knowledge about SEO would require much of reading on your part, but when done right, the time you spend reading will be rewarded handsomely.
Many people erroneously believe that the important thing about SEO is the use of keywords in large quantities, but that is not the case. It is not all about quantity. Where and when you use the keywords and how you use them play much, if not more important roles in SEO matters.
SEO is not an end in itself. It is very important to note this. It is very important for you as a website owner to ensure that your content is something people want to read now and also would like to come back to in the future. Therefore what you write on your website for your readers should be very rich in interest and not just rich in keywords.
Internet Traffic Red Lights to Look Out For
A good number of people go to any length just to make their website popular. They go as far as visiting their website from different cyber cafes with different IP addresses as possible.
While this is an extreme example – it is something that does happen all the time. There are some other things that bloggers and website owners do under the impression that it will help them get targeted traffic to their website for free – only to discover with time that it is not the case.
What are these commonly made traffic mistakes and why do you have to avoid them?
Traffic No – Nos: Black Hat SEO
Black hat SEO is one of the most common things webmasters do in order to increase their website traffic. This technique is already known by the search engines that have since marked it out as a bad idea which will get you down the list of rankings with the speed of light – not really but it does get you poor rankings fast.
The name Black hat SEO comes from the old style Westerns in which the “bad guys” wore black hats while the “good guys” wore white. It is an SEO style that tries to trick the search engines.
How is Google being tricked? What they do is that they place articles which are artificially packed with keywords on their site, with the aim of making their keyword relevance to appear high. In some cases, the site redirects visitors to another page where the actual content is on.
Another black hat trick is “’hiding” text. How is this done? The text is being written in the same colour as the website’s background and this text is usually lists of keywords.
These tricks will not work as Google is usually a step ahead of those who try to cheat the system. They know every trick in the book, and they are “happy” to down rank people who use them.
Traffic No – Nos: Spamming
The main goal of every website created is to have people know about it an visit it. There’s no way people can visit a website they don’t know about, therefore it is of crucial value that you promote your website well.
In theory, it is so easy but for many people, the problem is one of practicality – how do you really let people know about your website and do that without having to spend a lot of money?
For many site owners, the way to promote their website without having to spend money is to use free sites such as online forums which are based on user-generated content. As a member of a forum, you can make contributions to discussions on topics of the board related to your niche and also read what others are contributing as well.
This is often fun and a reliable way to chat and exchange ideas and opinions. You are allowed to create a signature which serves as your message to your readers. It is an excellent place to place your website link.
In addition, you may place links in your contributions to the forum – but this is where you need to be very careful. Many people have the habit of placing links in every of their posts and most of the time without making any original contribution to the discussion. They are simply “spamming” the forum.
This is a HUGE mistake!
Most forums will allow you to post a link in context in as much as the post wasn’t solely an effort to place a link for self promotion.
If there is a reason to post a link – for example, in trying to help another poster who asked for help, you may illustrate by pointing to an article on your website and you can generate traffic by doing so.
What you should desist from doing is merely putting a link in a post with no reason or context aside from promoting your website. Your posts will surely be removed and you may get banned. We’ve mentioned that earlier when we talked about Online Forums.
Traffic No – Nos: Comment stuffing
By being a contributing member of an online community, it is well-known to most website owners that you can without difficulty get targeted traffic to your website for free. This is true for a forum or a social networking site as well as the readership of a blog visitors are interested in.
Most blogs allow readers to comment on posts, and this allows you to converse on issues raised in the post and – hopefully – have the blogger respond back to you.
It is a common practice to see comments on blogs containing links (usually in the commentator’s name) and have little or no useful contribution to make. It may be something along this line, “Wow! This is a great write up – I like it!” Most of such comments are spam.
The commentator’s sole purpose is to have people click on his link and read his site. Chances are high that he probably hasn’t read the post, and his comment gives him out as someone who actually didn’t read through the post.
Website owners are increasingly becoming wise to this. Comments are enable on their website so that their posts can trigger discussions – and this kind of crappy comment will usually get deleted.
It will be beneficial to you if you took time to read and make a valuable contribution. Your comment will be approved, it will get read, and will give you the chance to make further contributions. And if people like your contributions, they will click your link and land on your website.
Controlling the Traffic
For a website owner, a good build-up of traffic is essential for many reasons. Your content may be the best that can be found in the world, but if people cannot get to see it, then it is of no benefit to you.
You can spend huge amount of money to get a website that looks good, but it would be as good as throwing money away if no one visits the site. It is also very important to get targeted traffic to your website for free and I must admit this isn’t always easy.
The search engines and particularly Google are by far the main sources of traffic on the Internet. If you are able to get a ranking on the first page of a Google search for your chosen term, you are going to have a powerful flow of traffic to your website. The most result oriented method of doing this is through SEO – Search Engine Optimization.
SEO is a system where you make use of the most popular keywords used in Google searches on your particular topic as frequent enough to make search engines take notice.
Note that Google and other search engines will not rank you high if all you do is post articles on your website that contain the word over and over, without any context for using the keyword. Your job therefore is to provide quality content that is readable on its own merits, and then include the right keywords as often as possible.
I hope you enjoyed reading through this long post of mine. Since you have read this far, it means you really are interested in this subject matter and you are looking for the best means to get targeted traffic to your website for free. And I can assure you if you follow the dos and avoid the don’ts outlined in this post; you are going to see some positive results.
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