The ability to generate quality traffic that is well targeted is vital to your success when it comes to building an internet business. In this writing, I’ll try to highlight the right ways to fix your web traffic problems.
Whether you’re promoting an affiliate offer or CPA offers and not your own products, it is still very important that you generate traffic if you want to create profitable campaigns.
One of the early steps in building an online presence for many newbies in internet marketing is to create a newsletter that targets a particular niche market. Even with this, you’ll still need to know how to generate traffic to your squeeze page (the page where people give you their contact details especially email address as a prerequisite to getting something of value from you) so as to build an email list and monetize your campaigns.
It isn’t difficult or expensive to set up traffic campaign that is effective. As a matter of fact, if one is willing to put in time and effort into learning the basics of online marketing, it is possible to build absolutely free a high-powered traffic funnel.
We shall take a look at some of the most effective methods that can be used to generate fresh traffic to your website.
Traffic Generation Strategy #1: Search Engine Optimization
Driving traffic naturally (organic traffic), and positioning your website in the search engines starts with “on site SEO”. SEO by the way stands for “Search Engine Optimization” and this entails optimizing your web pages such that they rank for specific keywords related to your niche market quickly.
SEO isn’t a difficult or time consuming process. An entire website can be quickly optimized in less than one hour just by making some quick modification or adjustments to your existing pages.
Title & Header Tags
Site Map Inclusion
Title & Header Tags:
Rather than just including your website’s URL, your title tag should include a description of what your site is all about. Your primary keyword phrase should always be incorporated into the title tags of each of your webpage.
For example instead of calling your home page “Your Domain Name”, put in your primary keyword as well.
Title tags appear in the search engine results for your listing and are usually found in the head portion of the HTML document.
Also playing an important part in search engine optimization is the Header tags. Using them within your website’s content, you are highlighting important text on the website and this ensures that search engine spiders pay close attention to the text contained within the head tags.
Sitemap can be created easily using a couple of free services. One of which is Sitemap Creation.
Enter your main website’s URL, selecting the change frequency for daily update. Go ahead to save the XML file and upload to your website’s root (public_html or http_docs)
It is a good practice to update your sitemap whenever new pages are added to your website so that it is kept up to date prompting search engine spiders to re-visit the website in order to index the new pages that were published.
Lastly, create a free Google Search Console account at http://www.google.com/webmasters/sitemaps/siteoverview and add your sitemap’s URL in order to be able to update it at any time and be able to monitor traffic stats for the entire website.
In developing content to be optimized on your website for the search engines, it is very important to pay attention to keyword proximity, its prominence and the order of the content as well.
Where your keyword first appears on your website tells its prominence. Put your keyword phrases at the first portion of your content rather than at the end of your content because a keyword phrase used at the end of content will be considered of less relevance than a keyword phrase which appears in the beginning of the content or article.
Another very important thing in search engine optimization is anchor text. A link, whether internal (where one page is being linked to another page on the same website) or external (where you link a page on your website with an outside website) is described using an anchor text.
A link looks like this: www.yourwebsiteurl.com but a link with an anchor text would look like this: Your Keyword Phrase
The importance of anchor text is that it allows you rank for other specific keywords rather than just your main website’s URL.
Traffic Generation Strategy #2: Building Back links
Building quality back links is an important strategy to boosting search engine ranking, and generating organic, traffic to your website that are well targeted.
Back links literally count as “votes” for your website and your exposure on the major search engines will be greatly enhanced if you have many back links.
Back links show the value of your website. The quantity as well as the source of your back links tells the search engines how relevant your website is. Therefore it is important to concentrate your effort to getting a high number of back links as well as quality back links from well established, relevant websites and blogs to your website.
There are quite a number of ways to build an effective back link campaign and these include generating back links from authority blogs, communities and forums. You do this by spending some time on authority blogs posting comments on open threads, making use of anchor text to link back to your website using keywords that are relevant.
Although not every blog offers “do follow” links (i.e. the link will count within search engines), it isn’t difficult to locate blogs that offer it. One way to find relevant “do follow”blogs is to download the free Firefox plugin.
Additionally, you can make use of the free Comment Hut software to locate blogs based on keyword and customized search terms to help you quickly locate relevant blogs which offer “do follow” back links in your niche market.
Though building back links is time consuming, it is nonetheless an important component in boosting search ranking helping you to generated high quality targeted traffic to your website.
Make sure you always post quality comments so that the blog administrator will accept your comment thereby retaining your back links. You as well want to represent yourself within your niche as a credible source for quality information.
Remember to use anchor text to describe the website you are directing people to when creating your back link. You need to include a bit of HTML code when creating a back link with anchor text:
< a href+http://yoururlhere.com>your keywords here
Include relevant keywords within your anchor text. This will allow you rank for specific keywords.
Traffic Generation Strategy #3: Article Marketing
The higher the number of articles you have in circulation, the more the exposure you are going to receive. The rule of thumb though is that you produce high quality content rather than just concentrating on the quantity that is being distributed on article networks.
Articles are available for reprint, where webmasters can use your content on their websites but with the condition that they leave the author’s resource box intact. You will be able to build back links from these websites which feature your content on their website.
Below are article directories you can submit content to:
Create a compelling Author’s Resource box. This is the area where you can include a link to your website directing visitors to your own website.
You need to focus on creating a strong call to action which prompts the reader to click on your link to visit your website since the space allotted is quite small.
The best way you can go about this is to treat it as a short commercial, where you have a very limited space and time to explain the benefits and highlight your product or service’s most important features.
Traffic Generation Strategy #4: Social Networking
Establishing a high reputation within your niche through social networking communities can generate a ton of traffic to your website. Although this strategy may take a bit of time, it is incredibly easy to setup and manage your accounts and campaigns
Available social networking websites are literally in their hundreds and the most popular among them are:
Facebook | Sign Up:
With this platform, you can interact with people in your market by adding them as contact. You can also in addition generate exposure in a number of other ways within the Facebook community:
One way is through Facebook internal advertising channel, where you are able to set up PPC or CPC campaigns. Facebook allows you to customize your campaigns in different many ways which includes the ability to define your advertising schedule, target specifically segments of your market based on demographics like gender, age and location as well.
You can create your facebook advertising
You can also create a “Facebook Page” that allows potential subscribers and customers to join your fan page and receive updates and alerts whenever you publish new materials to your page.
Twitter | Sign Up:
Twitter is one of the leading social network and information portals on the Internet. One can quickly establish a presence online, generate high quality targeted traffic and even build a mailing list by submitting a regular broadcast.
Other Social Networking Websites are:
Traffic Generation Strategy #5: PPC Marketing
Harnessing the power of pay per click (PPC) in marketplaces like Google’s Adwords is one of the easiest means of creating an automated traffic system. If you are not familiar with what PPC entails, let me briefly give you a summary here of how it works:
Visit Google and enter a keyword phrase you wish, e.g. ‘Stretch Marks Solutions’
The advertisements showing under the ‘Sponsored Listing’ on the results page are PPC advertisements as can be seen above.
An advertiser can create as many advertising blocks (and campaigns) as he wishes and by bidding on keywords, his advertisements are placed on different positions in relation to other advertisers who are also bidding on the same keyword phrases.
Your keyword research is important when it comes to developing PPC campaigns that convert and that are effectively targeting the right keywords based on your niche market. The keywords should be highly relevant and speak to your potential customer directly.
Quality Score (QS) is a propriety system used by Google. It examines quite a number of different factors in order to figure out if the page traffic is being sent to matches the keyword being bid for. Your quality score is also determined based on the overall performance of your campaign. Therefore the higher your CTR (click through rate), the lower your CPC (cost per click) will be.
It is therefore very important that you ensure that you are using highly relevant, targeted keyword phrases within your PPC advertisements.
Quality Score Factors:
CTR for the keyword phrase and the advertisement
The overall CTR of your entire account
The CTR of your display URL
The landing page quality
The keyword’s relevance to the landing page
The keyword’s relevance to the advertisement
It is very important that your landing page matches the keyword phrases that you choose very closely.
While creating your advertisement within your administration panel, assign specific keywords to each ad block. It is advisable to start off with 5 – 10 keywords and then gradually add more keywords as you progress with your PPC marketing.
Doing this, you will not be overwhelmed with trying to monitor and manage very lengthy keyword phrases and you will be able to easily determine which ones are best performing and which ones should be removed.
One final word here; keep your keywords tightly grouped, use more than one landing pages when necessary, and then test and track your ads from time to time, continually working to improve your CTR and your conversions.
Create your PPC Account at Google http://www.Google.com/ads
Traffic Generation Strategy #7: Social Bookmark Traffic
Find below top 10 social bookmarking websites for generating back links and quality traffic to your website.
And the good part is that all these websites contain “do follow”, thus ensuring links leading to your website count as valid back links within the search engines.
1 – http://technorati.com (PR8)
2 – http://www.connotea.org (PR7)
3 – http://www.hugg.com (PR7)
4 – http://mystuff.ask.com (PR7)
5- http://www.furl.net (PR7)
6 – http://slashdot.org (PR9)
7 – http://www.mixx.com (PR7)
8 – http://digg.com (PR8)
9 – http://www.backflip.com (PR7)
10 – http://ma.gnolia.com (PR7)
Traffic Generation Strategy #8: Submit To Directories
You can add your website into specific categories in online directories and establish instant back links to your website. But you have to be very careful so that you don’t overdo things here. It is best to develop natural back link campaign. Do not be tempted into creating thousands of back links using automated software or services. You are going to run the risk of being penalized by the search engines. You wouldn’t like that. Would you?
Below are some directories you may want to consider:
Traffic Generation Strategy #9: Become an Active Blogger
Becoming an active blogger is one of the best ways to use to build back links and generate fresh traffic to your website. This is achieved by creating your own blog and by commenting on established blogs that are authorities in your niche market.
It is very important to use anchor text within your blog comments, if you aim to rank for various keyword phrases.
Download the free Firefox plugin QuirkBiz if you want to determine whether a specific blog will count as a back link.
Thank you for reading through this long write-up. Hope learning about the right ways to fix your web traffic problems has been worthwhile. Let me know your thoughts in the comment box below and I’ll be pleased to answer all your questions. Just drop them in the comment box. Cheers!