Talking about making money online and making the most of your ability to tap into some of the most juicy niche markets, building a targeted subscriber base of subscribers and customers who are responsive is an important part in your marketing store.
What list building is all about is connecting with your target audience by way of giving them high quality information and on a regular basis working towards building a strong relationship with each subscriber.
Email marketers collect leads making use of squeeze pages that focus on specific topics, and they include an “op-in form” that includes text fields such as full name and email address of visitors, and act as the passage into your autoresponder system.
These opt-in boxes are generated by the autoresponder provider and are embedded into the HTML code of the template of your squeeze page with just a few mouse clicks.
Every time a visitor to your squeeze page puts in their name and email address, they get add to your mailing list database, and become an active of your newsletter.
As soon as a subscriber becomes a confirmed member of your list, you can begin sending follow up emails which offer high quality information, which may be articles, links to blog post, reports, video guides and other information and resources that may be useful to your subscribers.
List building helps facilitate the process whereby subscribers are converted into active customers, this is because once a prospect has been added to your mailing list, you can communicate with them directly making use of follow-up email broadcast thereby developing a relationship in the process.
Frankly speaking, no other way is faster or easier to maximize one’s online income than having a relevant, targeted and responsive mailing list. 10x work can be done in half the time if you are able to communicate well with a built-in customer base, who have interest in specific topics you cover or niche markets.
With a mailing list, a broadcast can be simply created that goes out to your entire subscriber base featuring a mixture of high quality information and other content that has promotional based offers.
Affiliate promotions too for products and services relevant to your list can also be included. You are able to get feedback, dig into your market in such a way that you know precisely what they have interest in receiving and what they most likely would respond to.
The potential is huge when you have an active subscriber base. You are able to email them any time you like, with new offers, contents of high quality and valuable resources that work towards helping position you as an expert within these niche markets, while building a solid relationship with your subscriber base.
To build a successful email marketing campaign, the following are the most important components:
Email Marketing Component #1L Professional Autoresponder Account
Choosing to power your mailing lists by creating an account with a professional autoresponder provider is among the most important steps you’ll ever take as an email marketer.
Autoresponder services like Aweber (www.Aweber.com) allows you to set up an unlimited number of mailing lists, with each a customized code that serves as your opt-in box.
Through segmentation of your lists, you are able to tailor your emails so that they are only able to communicate directly with targeted groups of subscribers who are in specific information or topics.
Setting up a professional autoresponder account is important for these reasons:
Guarantees High Deliverability & Performance
You can be sure that when you set up your mailing list with an experienced autoreponder service team, your emails will reach their destination.
It lies on them to ensure that they maximize their deliverability rates and help you connect to your subscriber base quickly and easily.
Safeguards Your Mailing Lists and Helps You Effectively Manage Your Leads
Professional autoresponder providers offer continuous back-ups of your database, incase it becomes corrupted or inaccessible.
This is extremely important because after putting in time and energy to build up a massive list of subscribers, you wouldn’t want to lose it.
Your autoresponder service provider will equally handle all requests to unsubscribe, they help you comply with CabSpam regulations and afford you the ability to write as many newsletter messages as you deem fit, and as well set up the dates and times you need them to be published.
Provides Important Data & Statistics to Help You Better Communicate With Your Subscriber Base
If maximising your open rate and overall response rates is of importance to you, it is necessary that you make use of the different features available within your autoresponder account which include your average open rate, out-out rate, response rate and whether anyone has sent any complaints regarding your recent mailing.
Following closely the response of your subscribers to your broadcast will help you have improvements on your mailings and streamline your campaigns so that they communicate directly with people who have subscribed to your list.
It is important to note that switching autoresponder providers is difficult once you have established a mailing list because your subscribers will have to re-subscibe to the new list before they can receive your broadcast.
This should be kept in mind when you begin to build your list and choose to create an account with an autoresponder company that is reputable right from the beginning.