Building a website is the first step towards creating an online business. It’s not as complicated as it sounds. It used to take months before one could come up with a website but nowadays, a website could be built in less than 5 minutes, thanks to platforms like Wealthy Affiliate. This article will disclose and converse on how to start the process of creating your first website, and where you can find someone to build your site if you don’t feel like doing it yourself.
Making Your Website Attractive, Interesting, Engaging and Interactive.
In order to succeed at your online business, you need a website created for just that purpose – a simple, focused site. (Whether you are selling as an affiliate for other merchants or you are selling your own product/services). Your website should have a powerful traffic-builder, customer converter, low cost, maintenance – free and it should be easy to build.
The success of your website does not depend only on having the right tool and the right product. There are many factors to be considered while designing a site. But the unfortunate thing is that, most of the internet business owners ignore these things.
- Target your market – make certain that your site caters to their needs, know who your market is. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, it is a must to make the site clean and professional. Is your site mostly young adults or teenagers? Then your site should be more relaxed and informal. Knowing your market and building the site to your preferences, is the key.
- Focus the site – make sure your site is focused on a primary goal: when a site is offering many unrelated products, it is not unfocused, and it is often the case with many websites out there. Dedicate a unique page for each instead of trying to sell all from one page that is if your business does offer products.
- Credibility is crucial – The most professionally designed website won’t sell, if your customers lack trust in you. One way to build your credibility is through a clear privacy statement. From every page on the site as well as from any location that you are asking your visitors for personal information, make sure you provide a prominent link to your privacy statement. Provide legitimate contact information online.
- Navigation should be simple – Site navigation should be easy and intuitive. In order to add to the convenience of the visitors, your navigation should be smooth and simple. Add powerful search and catalog features. Visitors don’t usually have the patience to navigate through the whole website to find what they are looking for.
- Consistency is the key – In look, feel and design, make sure the site is consistent. Keep colors and themes constant throughout your website. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site.
- Make your website interactive and personalized – add email forms as well as feedback forms that allow your prospective customers to ask you any questions that they might have relating to a product. Another key element that can build your visitor’s trust and increase your sales is personalization of your website. Personalization technology provides you with the up-selling and the analytic tools to facilitate cross-selling when the customer is buying online. It gives idea on what products to cross-sell and up-sell.for example, when a customer buys a CD player, a disc cleaner can also be offered.
- Content is king – What sells a product is a good content. Ask yourself these questions. Does your copy take the message you wish to get across to your visitors? Is it compelling? Does it lead your customers or visitors through the sales process? Have others evaluate, criticize and retouch your copy to ensure it is delivering the intended message. Always make sure you check your grammar and spelling.
To allow users to get to the content they require is the aim of a website’s navigation. The navigation plan has to be properly researched and designed for sites that have a large number of sections and web pages (and information sites can be one of these) you have to consider different types of visitors and stimulate the most common steps they would take to find what they want on your site, and the navigation plan has to optimize this movement. For instance, the steps required from searching a catalog of items, selecting from the catalog, adding them to a shopping cart, proceeding to check out, to entering the payment particulars is a specific sequence that should be facilitated by the navigation system. It could lead to frustration or the user may miss an important step and you would have an aborted sale, if the sequence is haphazard.
In order to find their way about, users need to know these two things:
- Where they are now
- How to go somewhere
Good site organization is a prerequisite for a coherent navigation system: navigation does not exist in isolation.
Objectives of a Navigation System
Navigation can be divided into two primary types: location indicators and navigations controls.
Location indicators help users know where they are in the site at the moment. Users coming from outside your site can enter at any point, not necessarily on a main page, that is one thing you should keep in mind. They need to orientate themselves quickly.
It is important that users navigating around your site have a clear idea of where they are both in absolute terms and in relation to other content.
On every page of the site location information should appear, in the same styles and the same place. Location indicators should tell the user who has entered the site at an internal page and this should be clear even to a use precisely where they are and this should be clear even to a user who has entered the site at an internal page. The location indicator should make sense in the context of other navigation and should be identifiable for what it is.
Using “breadcrumbs” on each page is a very good idea. Breadcrumbs can be used to go from page to page within a section, when it shows you a series of hierarchical. Using breadcrumbs is like leaving a trail of the path you have followed. The breadcrumbs are visible at the top of the context section, just below the main navigation template. The breadcrumb is a link to that section or subsection in each element in the breadcrumb. This helps to abstain from series of back buttons allowing the user to directly do back to the main section page or another sub section. More importantly, it always shows how it belongs to a section or sub-section and it also shows the context of the page that is being viewed.
In simple sites a page banner – text or graphic – naming the page will be sufficient. For the page name to be relevant within the overall structure of the site, it should appear in the main navigation.
You can also use color. For instance a different color background, contrast color or sidebar in each part of the site. The color change should be reflected in the navigation, in order to make it effective.
Navigation controls allow users to move around the site, they are the main navigation links. Whether they should be predictably located in the same place or they comprise images, and on each page with the same appearance.
These have several goals
- To allow users to change place or move about within the site.
- To tell users what information is available at the link.
- To work with location indicators in order to orientate users.
An effective navigation control
- Is transparent; it looks like navigation.
- Is consistent with other navigation control
- It is able to be predicted in its style and location on the page.
- Leads to obvious content – users have a good idea what they will find if they click.
There is no mystery to usability. It simply involves creating a site, which is accessible to most of the people, easy to make use of and get around and delivers on its promises. You can see that there is nothing strange about the whole thing. You can own a site that meets the most important standards of usability by planning and always keeping the end user at heart. Remember that website should be designed for their users and not to be designed for their owners.
Problems with usability could be from just two sources: the user and the site itself. The site is said to be always at fault, if a visitor (experience or inexperienced) has issues navigating, understanding or getting information on the site.
Web users have become less experienced due to websites becoming far more complex because more and more new people go online every now and then. It is an error to think that the majority of users will be web or even well –informed on how to use a computer and will understand subtle clues about content. Make your site as easy to use as possible, because many won’t go through all that stress.